Two CIBC Caribbean clients in the Turks and Caicos Islands have won 65-inch Samsung Smart TVs through the bank's FIFA Visa Debit promotion after using their cards for routine purchases.
The campaign entered cardholders who made three purchases totalling US $250 with their CIBC Visa Debit card into the draw to encourage cashless payments alongside the FIFA World Cup. Marketing Manager Felicia Albury-Mitchell noted that the response across the islands was "truly spectacular." Winners Lena Sanches Santana and Indwy Metelus both entered after seeing details on Instagram, using their cards for regular grocery and retail shopping before Corporate Manager Alonzo Higgs presented them with their televisions.